No synthetic colours, dyes or fragrances. Sarah X Sarah Brown, Founder of Pai Skincare Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“ Sarah Brown, Pai Skincare Founder Nick Ignazzi. Created with sensitive skin in mind, Pai offers a range of gentle and calming products that are certified organic, vegan and cruelty-free. We are independently certified by Cosmos (Soil Association), Cruelty Free International and The Vegan Society. When Pai Skincare founder Sarah Brown’s skin became irritated, hyper-sensitive and acne-prone out of the blue, she set about creating a skin care line that would let her take back control. We’re so glad she did…aka, we’re obsessed and glowing. Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped. As part of the rebrand, Pai’s product names have been reworked to tell a story. Sarah Brown’s company is certified organic and focuses on producing ultra-pure skincare products for those with sensitive skin. She had suffered long enough and was determined to … Pai Skincare represents everything that Pai’s founder needed: effective skincare with organic ingredients without the nonsense marketing. It’s the reason why the brand’s founder Sarah Brown started Pai Skincare over 10 years ago. Pai (Manga character), "3x3 Eyes", the anime character Pie (Tokyo Mew Mew), an antagonist in the manga and anime series Tokyo Mew Mew Places. Abi Weeds, Managing Director, Odylique. Pai is one of the leading skincare brands for sensitive skin. June 21, 2019. Pai (surname), Indian surname from coastal Karnataka and Goa plus people with the name Pai (Chinese surname), includes Chinese name origin, plus people with the name Fictional characters. While this was Brown’s initial intention when she set out to create her brand, Pai has become a popular choice among consumers that do not suffer with such issues. Founder, Pai Skincare. Pai Skincare is a London based company producing 100% certified organic plant based products made especially for people with sensitive and allergy-prone skin. The way we behave and shop is shifting, in a seismic way, towards conscious consumption. Founded in 2007 by Sarah Brown, who struggled herself with skin sensitivity, British brand Pai Skincare takes pride in offering certified organic care that leaves consumers with sensitive skin feeling empowered. Pai, Iran, a village in Isfahan Province, Iran Sarah Brown, founder of Pai Skincare, discusses the significance of authenticity for the sensitive skin experts and their customers. What better way to do that then interview the Founder! Sarah Brown, Founder Of Pai, On How A Bad Case Of Hives Made Her Set Up Her Own Organic Skincare Brand. After founding Pai 13 years ago, Sarah Brown has finally turned her brainchild into the brand she always wanted it to be. Any non-natural ingredients which are necessary to keep the product fresh or make it work should meet strict standards, green chemistry principles and cannot exceed 2%. Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. So when a product line like Pai comes along, once she stops clicking her heels with joy, she has to learn all about it. Rosehip Seed & Fruit Universal Facial Oil, Camellia & Rose Gentle Cream Cleanser + Dual Flyer Cloth, Echium & Hyaluronic Acid Omega Rich Moisturizer, Prebiotic Inulin & Vitamin E Replenishing Hand Serum, $128 How did the brand’s journey begin? Pai (surname), Indian surname from coastal Karnataka and Goa plus people with the name Pai (Chinese surname), includes Chinese name origin, plus people with the name Fictional characters. We can say for certain that there’s good in everything we make, because the formulation is 100% ours. Made for people with sensitive skin, by people with sensitive skin. My guest today is Sarah Brown, the founder of British-born skincare brand Pai. Supported by. Keep It Cool. Let down by countless products claiming to be ‘hypoallergenic’ and ‘organic’, Sarah created Pai Skincare, designed to nourish sensitive skin without irritating it. Our M knows skincare. Named after the Maori word pai, which translates to goodness, Brown?s brand creates products made with ingredients that are effective, soothing and free from aggravating chemicals, alcohols and artificial fragrance. Business, Career. “We had a lot of fun doing it,” Brown adds. Sign up to our newsletter for first dibs on product launches, promos and more. Hailing from London, the brand’s name is actually inspired by a Maori word meaning ‘goodness’. It’s about telling the product story.”. We're here to help – book a free consultation online today. Pai Skincare founder Sarah Brown on rebranding during the pandemic. Pai was created to combat all the skincare products that used words like ‘hypoallergenic’ and ‘organic’ but still had ingredients lists with hidden irritants. For example, Brown’s first-ever creation, the Geranium & Thistle Moisturiser, has been renamed as The Pioneer and conveys the story of being the brand’s debut product. Conditions. She put all of her know-how to work and went and created the solution herself. Pai gets it. We're here to help you feel good about your skin. Certified organic, vegan & cruelty free. No endangered plant species may be used and no GM Ingredients. Paola Bassanese and Sarah Brown of Pai Skincare at Professional Beauty 2012. The way we behave and shop is shifting, in a seismic way, towards conscious consumption. Pai debuts skin care consultation service at first-ever pop-up You have created a skincare range specifically designed for sensitive skin: can you tell us about the creative process behind it? “The box is probably one of my favourite bits, it’s totally unique. Taking its name from the Maori word for 'goodness', the brand believes you should know exactly what you're putting on your skin - that's why every ingredient is listed in plain English. Pai (Manga character), "3x3 Eyes", the anime character Pie (Tokyo Mew Mew), an antagonist in the manga and anime series Tokyo Mew Mew Places. Pai are an organic skincare brand suitable to all skin types, even the most sensitive.With a luxurious selection of products and loyal fans such as Estee Lalonde and Ruth Crilly, there’s no compromise to choosing natural when you pick Pai. Pai Skincare When founder Sarah Brown struggled to find clean, effective skincare that she could trust to not irritate her sensitive, blemish-prone skin, she decided to create her own. Plus, she started in a garage…who doesn’t love scrappy? While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in. Abi Weeds, Managing Director, Odylique. Technical Sales Manager, Centerchem. My guest today is Sarah Brown, the founder of British-born skincare brand Pai. Our products approved under the Cruelty Free International Leaping Bunny programme, This means: We do not source ingredients that are tested on animals. Our rebrand has just gone live. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org. Paola Bassanese and Sarah Brown of Pai Skincare at Professional Beauty 2012. You asked for more content around business finances, so we’re delivering. Director of R&D, Cosmetic Solutions. Creating Pai was my way of taking back control," says founder Sarah Brown, who struggled for years with hyper-sensitive and blemish-prone skin. Pai Skincare believes that beauty products should be cruelty free. Pai Skincare's founder, Sarah Brown, suffered from problem skin for years.This resulted in her created a cosmetics line made using only the purest, most natural ingredients that … “Every product has to either showcase the hero ingredient, its reason for being, why the product came about, what the benefit is that it is delivering. Supported by. The product’s trio of ceramide molecules is combined with a sugar molecule to improve skin penetration and build-up long-term resilience. So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association. You asked for more content around business finances, so we’re delivering. At 12 years old, Pai Skincare is one of the veterans of the organic and natural skincare market. Beautifully illustrated gift sets and more. Sarah Brown’s company is certified organic and focuses on producing ultra-pure skincare products for those with sensitive skin. The way we behave and shop is shifting, in a seismic way, towards conscious consumption. We're here to help – book a free consultation online today. Named after the Maori word "pai," which translates to "goodness," her company creates products made with ingredients that are effective, soothing, and free from aggravating chemicals or alcohols. The brand’s transparent approach, commitment to sustainability and well-established efficacy have all combined to bolster its growth, as have the tailwinds of a thriving industry that’s predicted to reach $54bn by 2027. Our organic ingredients are the jewel in our crown and we don’t trust anyone but ourselves to touch them. Made for people with sensitive skin, by people with sensitive skin. We believe that if a product is natural, the majority of ingredients must be from nature. You have created a skincare range specifically designed for sensitive skin: can you tell us about the creative process behind it? Odalys Gonzalez. Let down by countless products claiming to be ‘hypoallergenic’ and ‘organic’, Sarah created Pai Skincare, designed to nourish sensitive skin without irritating it. Ever felt like your bad skin day has lasted a year? The inspiration behind the line came from founder Sarah Brown’s own experience with sever skin allergies. It was a beast to make but it has this notion of no adhesives, which means you can take it apart, and then this idea of discovery.”. Pai in the wake of a pandemic. By Becky Bargh 23-Sep-2020. “A really key point for us is that we are passionate manufacturers, we love the process, we think it’s really important, we think it delivers a higher quality product that’s crucially a much more unique product.”. People. "I just wanted effective skincare I could trust. Sarah Brown, founder of Pai Skincare with her staff in their west London laboratory . “Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone. This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee: Pai products carrying the Soil Association are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested. She put all of her know-how to work and went and created the solution herself. The new Instant Kalmer (£49) is enriched with sea aster to calm aggravated skin and cool, while reducing redness. Sarah Brown, Founder of Pai Skincare 14/09/2016 If you’ve not yet discovered Pai Skincare you’re in for a serious treat. “It’s done Pai justice, it’s the brand I wanted us to be for a long time,” she said. "I just wanted effective skincare I could trust. Here, she tells Cosmetics Business about Pai’s new focus and how she negotiated its way through the pandemic The inspiration behind the line came from founder Sarah Brown’s sever skin allergies. Despite having to contend with a global pandemic and a “mere brand relaunch”, as Brown described it, she said the brand’s new trajectory is everything she wanted it to be. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“. Q. Director Pai Skincare 2008 – Present 11 years. Sarah Brown describes the revamp of her beauty brand Pai as a “labour of love”. Q. An interview with Sarah Brown, founder of award-winning company Pai Skincare . I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control. Welcome to Money Matters where we give you an inside look at the pocketbooks of CEOs and entrepreneurs. Sacha Strebe. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“ Sarah Brown, Pai Skincare Founder Business, Career. Pai. Creating Pai was my way of taking back control," says founder Sarah Brown, who struggled for years with hyper-sensitive and blemish-prone skin. Pai counts A-list celebrities such as Natalie Portman, Lea Seydoux, Emma Watson, Rosamund Pike and Dua Lipa amongst its fans. Creating Pai was my way of taking back control," says founder Sarah Brown, who struggled for years with hyper-sensitive and blemish-prone skin. Founder, Pai Skincare. "As eczema is so closely linked to heat, trying to keep skin cool is the first line of … Unlike many other ‘Natural’ products ours are certified to a Soil Association COSMOS Natural standard. Read more. “There were lots of elements why we felt like we needed to go ahead with the rebrand,” Brown told Cosmetics Business. When TM interviewed Sarah Brown, founder and CEO of Pai Skincare last year, the growing cosmetics company had just started implementing a new strategic approach to the development of its export markets – particularly for the sale of its sensitive skin care products on-shelf in selected retail outlets. Pai Skincare Founder, Sarah Brown On How She Saved Her Sensitive Skin Section: Skin & Hair Sarah Brown, who lives in London with her husband and son, Jack, one, talks about why she created her own organic skincare for super-sensitive skins and the ingredients we should all steer clear of 'Pai' is a Maori word that means 'Good'. Our philosophy is simple. 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